MADCITY COCKTAILS PUB PASSPORT PRICING
$500 Coupon Page includes:
- One page b/w ad in passport book
- 25 books to sell (25 x $20 =$500)
- Sold here poster
- Display Box
- Lising on madcitycocktails.com website
$575 Non-Coupon Page includes:
- One Page b/w ad in passport book
- Listing on madcitycocktails.com website
Our One Page Design is ideal for both bars and consumers.
Since each bar is listed alphabetically in the book and the bars name is visible on the side of the page, it gives patrons an easy way to find your bar in our book. Once on your page, the consumer just presents the book to your staff, to have them date the “Passport” in the date box provided and give them their deal. It’s that simple. Plus, with up to 4 different offers available per establishment, it encourages repeat visits since the book can only be used once per day, per book, per person.
Benefits of the Program
Increase traffic, awareness, visibility & profits…
…by partnering with 100’s of other are bars/restaurants offering similar discounts on drinks and food. Each year over 100 merchants are working for your establishment by promoting the book you’re in to their patrons. Restaurants benefit from our program because people redeeming a drink offer almost always enjoy a meal too!
Social Media Exposure
(Facebook, e-mail, & our website)
MadCity Cocktails has a large e-mail database in addition to a huge presence online with Facebook. We constantly “like” or share our merchants Facebook posts to increase your exposure.
It is a resource guide for patrons to reference when deciding where they are going to go… year round
You help determine the success of the program
Although our partnership fee is a flat $500, we give you 25 free books with that. If you choose to sell your books, you keep the proceeds to help offset the $500. Sell all your books (like most places do), you recoup the entire $500 (25 books X $20 = $500)
Us vs. Them
“Coupon” frenzied junk mailings
(Advantage, Dollars & Sense, Valpac, etc.) All these are sent to people that didn’t ask for it. You are paying lots of $ with the “hope” that people use your coupons and that increased sales will offset the cost of the ad plus the discount you gave to get them in. AND, the coupons in these circulars are only valid for a few months, whereas ours is valid for an entire year. (I think these places only make them valid for 3 months so they can sell you another ad.)
Huge risk online companies
(Groupon, Living Social, its like free, etc.) Receiving 25% of the gift certificate is scary when input costs are more than that. I have heard horror stories of getting money short term and then losing money for months afterwards redeeming “Groupon” type certificates. In contrast, our program allows you control over your food deal to avoid ever losing money on a transaction.
Newspaper, Radio, TV, etc.
Branding is a word that is used by salespeople that know their form of advertising can’t be tracked. Our merchants want sales, not branding. Every time someone comes in with our book or app, they know how effective the program is. They can see it, feel it, and track it. To us and our merchants, effective marketing is one that improves sales and profits, not just awareness.